The National Football League has dedicated the month of October as Breast Cancer Awareness month, and today the San Francisco 49ers will do their part to heighten public awareness.
During their home game against the Oakland Raiders, breast cancer survivors will participate in the coin toss using a commemorative pink coin, and footballs bearing the breast cancer logo will fly across the field.
"Those affected by breast cancer, both survivors and their families, deserve to be honored for their courageous battle," said 49ers President and CEO Jed York.
A special halftime ceremony featuring 49 breast cancer survivors will honor survivors.
All captains will sport a pink captain patch on the chest of their jerseys, and certain players will don pink gloves, armbands, skull caps, and other accessories.
Information about breast cancer awareness will also be made available in the Bud Light Gold Mine throughout the game.